Because typical flip-flops – according to our ergonomics experts – are terrible for your feet. They’re too flat. Your toes have to work too hard in them. Our iQushion™ flip-flops, on the other hand, have heel and ball of foot impact pillows, a contoured arch-curve to support you when you walk, and high rebound rubber. That's why we say that our flip-flops eat other flip-flops for breakfast 🦁 Anybody have a pair? Anybody love them? | FitFlop