67: Unpacking the Math Behind Your Purchases

Learn how businesses use this psychology to increase sales

IKEA Effect explains why customers value products more when they build or customize them.

A customer calls at closing time and says, “We expect you to be open anyway.”

Walmart Retail Worker on Specific Customer Service Needs

Prices that consumers pay for a wide range of goods and services increased at a faster-than-expected pace in April, raising further concerns about the inflationary impact on the U.S. #economy. The consumer price index rose at a seasonally adjusted 0.6% for the month, putting the one-year pace at 3.8%, the Bureau of Labor Statistics reported Tuesday. The monthly rate was as forecast, but the annual rate was 0.1 percentage point above the Dow Jones consensus. Full details: Tap the link on screen.

Starbucks CEO Breaks Down the $9 Coffee Experience