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Entrepreneurship | Business | Startup Culture on Instagram: "When it comes to naming your company, there are really just three paths: go literal, go creative, or go original. The literal route is the easiest think Hotels.com. Instantly clear, no confusion. But while it’s simple to explain, it leaves you with no real brand equity. The second path is repurposing an existing word, like Apple. It’s familiar, yet redefined by the product. The third, and often hardest, is inventing something entirely
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