⬇️ Chic Jeans by H.I.S. Inc, 1983 In 1975, H.I.S Inc. launched “proportioned to fit” jeans for women. This new sizing scheme took height as well as waist size into consideration, offering each waist size in a range of inseam lengths for a more tailored and comfortable fit. As seen in the commercial, they were as vibrant and colorful as the 80’s themselves. By the mid-80s, Chic was America’s third-largest manufacturer of women’s jeans, behind Levi’s and Lee. In the early 90s, several of Chic’s re
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