Forever No. 1: The Association’s ‘Cherish’
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Forever No. 1: The Association’s ‘Cherish’
Sep 25, 2023
BillboardPaul Grein
“Cherish” by The Association topped the Billboard Hot 100 in October 1966. The song’s unique structure stretched nearly four minutes, longer than most radio hits of the time, yet stations played it in full because of its popularity. It went on to become the group’s signature song and one of the most requested love songs of the 1960s. | Rememberthe60s
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On this day in Music History August 27, 1966 The Association's "Cherish" is released in the US where it will reach #1 a month later. Although the song is actually longer, the label showed the running time to be exactly three minutes, to keep radio programmers from dismissing the record as too long. The disc would later be presented with a Gold Record for sales of over one million copies and was said to be the 22nd most played song of the 20th Century by the performance rights group BMI (Broadcas
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