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The next status symbol is being anti basic. Many luxury brands are starting to no longer signal status. When everyone has access to the same thing, it’s basic and doesn’t signal status. Luxury only works when it’s rare and intentional. Once it becomes everywhere, it turns into a commodity. That’s why I think we’re entering a moment where real status comes from showing you have your own point of view, not just buying what’s popular. That’s also why being featured in Architectural Digest is the ul
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