In 2017, Memphis’s R. Bernard Funeral Services shook up the internet with one of the wildest funeral home commercials ever. The ad featured Kevin Miller dramatically popping out of a casket, shocked at the funeral home’s affordable prices a marketing move that had the entire city talking. Adding to the buzz, the late Thaddeus Matthews, the outspoken Memphis radio personality, was also featured in the commercial, making it even more legendary. The mix of humor, creativity, and Memphis personality