43K views · 4K reactions | INSOUCIANCE Sleek silhouettes meet signature #BALMAINARMY nonchalance on the #BALMAINSS22 runway. Riffing off the house’s signature black-and-white palette as well as Olivier Rousteing’s Y2K musical inspirations for an undeniably powerful and seductive vibe. #BALMAINFESTIVAL | Balmain | Facebook

HOPE ON THE HORIZON Introducing the Balmain Fall-Winter 2022 Campaign by Mert & Marcus. With unlikely pairings of light, delicate details and symbols of security, alongside nods to the house’s couture tradition, Creative Director Olivier Rousteing offers a hope-filled message for the future: “We need not be defenseless in the face of toxic pile-ons, if we can depend on individual honesty, collective empathy and shared hopes for progress.” #BALMAINFW22 Creative director: Olivier Rousteing Directo