Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Learn how to increase email deliverability under Google's and Yahoo's sender rules. Discover practical ways to recover your ...

Social Media Marketing - Which social media platform is the most popular with various age groups? To find out, researchers ...

Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their ...

Too often businesses resort to price cutting strategies in their attempt to woo customers and to compete more effectively. Businesses lower prices in reaction to price wars or in an attempt to ...

B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.

Things change fast nowadays. Predicting what life will be like within a year, a month, or even a week is difficult. That constant evolution makes things tricky for organizations and event marketers ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Why would you want to guest-post? The answer should really start with a rhetorical "why wouldn't you?" But the reality is that we often come up with excuses for why we shouldn't share our expertise ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

When planning a new digital marketing campaign, you have to consider various steps to ensure that it's successful and efficient, and that you use your budget optimally. You don't want to waste money ...