If you're in marketing or sales, you've used PowerPoint at some point in your career. Whether helping you present to colleagues about next quarter's marketing strategy or showcase your product to ...

Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from Bain & Company.

A new player has entered the field of B2B sales: Artificial Intelligence (AI), specifically in the form of large language models (LLMs). These advanced AI systems, which power a variety of chatbots ...

Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide ...

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

Some marketers would tell you that salespeople are babies who need structure and boundaries, and can't be trusted with the nuances of storytelling. As a marketer and former sales representative, I ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

In today's digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others.

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...