WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...
Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...
Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building ...
The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...
Facebook and YouTube are the most popular social media platforms for product discovery and research, according to Bazaarvoice ...
Industry body VoxComm said the rise of this model puts agency-client relationships at risk.
Like many podcasts, The Delicious Dish takes a cringe-worthy turn when hosts Ana Gasteyer and Molly Shannon ask guest Samuel ...
Google announced plans to partner with additional agencies in the coming months and bring AI Lighthouse to Cannes, with Wong ...
According to Shilpen Savani, a partner at law firm Gunnercooke, regulatory frameworks like the Working Time Regulations ...
The popularity of short video platforms globally enables micro dramas to easily penetrate into various markets, including ...
Superfans make up 15% of the US population and contribute disproportionately to music revenue. Not all fans are created equal ...
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...