H&M Beauty is expanding its fragrance universe with the launch of Eau de Parfum — a new addition to its scent assortment that brings longer-lasting wear, elevated intensity, and a more expressive way ...

This H&M HOME fall season is re-thinking ’70s interior elements in a modern, textured and contemporary way — from shapes and colours to materials. This season is filled with glossy surfaces, tactile ...

H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M ...

H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...

On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...

H&M to collaborate with Glenn Martens for Autumn 2025 H&M is excited to announce one of its next designer collaborations – a landmark partnership with Glenn Martens. The Belgium-born designer is known ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

Pete Davidson stars in new H&M campaign capturing the fresh energy in menswear H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful ...

H&M&NEW YORK: H&M and Charli xcx Take-Over Times Square with a Surprise concert, Open to everyone. Last night, H&M and Charli xcx united for a surprise performance and screen takeover in the legendary ...

H&M taps Charli xcx and Jamie xx for special performances in celebration of the A/W 24 collection. H&M will kick off the global celebrations of its much-anticipated A/W 24 collection with a ...

The art of play goes hand in hand with the magical thinking of children. Inject instant playfulness and delight into your children’s bedroom, or any room for that matter with décor and interior pieces ...