The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Journey partners with a curated network of roughly 1,500 independent hotels and private rental homes, with more than 1,500 in ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Find out which cruise lines match loyalty status, with the options available, and how you can apply to switch your dedication ...

Carnival's elimination of lifetime loyalty status has long-time cruisers furious. Comments from their brand ambassador ...

Brands like Chipotle, Starbucks, Cava, and others are leaning on rewards to keep customers coming back and to build habits that go beyond the occasional coupon.