Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

The once humble loyalty program where repeat customers received an occasional free coffee has evolved into an $8bn powerhouse ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Predictive loyalty reduces friction: A refill arrives or a voucher appears at the right time. But this precision can feel ...

Bilt Rewards has introduced an exclusive hotel booking platform, allowing its top-tier members to use points earned from rent ...

Cruise Hive has another weekly news update for you, including ship problems, opening of Celebration Key, Carnival's loyalty ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

National Ice Cream Day is here. Here's how to get the best ice cream deals and freebies at Wendy's, Dairy Queen, ...