President Trump personally called Jeff Bezos after reading about reported plans for Amazon to list tariff prices. Amazon denied the plans.

The White House lashed out at Amazon on Tuesday for reportedly planning to display how much of a product’s cost comes from Trump’s tariffs. Doing so would emphasize to consumers that U.S. tariffs are not paid by overseas companies, but by the American companies importing the goods, and then largely passed on to customers.

The White House has issued a scathing statement in response to billionaire Jeff Bezos' Amazon marketplace decision to show tariff costs for consumers next to the listed price