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CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.
Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.
Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...
Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the coffee giant. Part of his focus will be making stores more inviting.
The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...
Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...
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