Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

For example, a Duolingo TikTok video jumping on board the “Mama, may I have a cookie” trend saw replies like ‘Mama, may I have real people running the company 💔’ (with 69,000 likes) and ...

Thank you for your patience with us during these trying times. #RIPduo," Duolingo said in the TikTok post. Duolingo did not immediately respond to USA TODAY's request for comment about Duo's demise.

“Started learning in Duolingo and from creators on Red Note [or Xiaohongshu],” one TikTok user wrote to me. “Even added the Chinese keyboard option on my phone.” ...

Parvez joined Duolingo as its sole social media coordinator in 2020. Back then, the company’s leadership was skeptical about TikTok’s potential.

The popular language-learning app Duolingo reported roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike occurring mid-January, just as ...

Duolingo reportedly saw a 216% increase in U.S. users learning Mandarin since the announcement of TikTok’s potential ban. Many TikTok users are migrating to RedNote, a Chinese social app, to ...

Duolingo announces death of mascot and TikTok is grieving. ‘He’s looking up at us now’ By Paloma Chavez. February 11, 2025 12:50 PM.

Duolingo announces death of mascot and TikTok is grieving. ‘He’s looking up at us now’ By Paloma Chavez. February 11, 2025 3:50 PM.

On April 1, Duolingo posted a video on TikTok where their mascot performed a musical number in Spanish while ice skating to advertise a “Duolingo on Ice” musical. Thursday, July 3, 2025.

Duolingo previously faced criticism for quietly laying off 10% of its contractor base and introducing some AI features in late 2023, but it barely went beyond a semi-viral post on Reddit.Now that ...