Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.

The problem with the modern Top 10 List isn’t that we make them, or we read them, it’s that we internalize them and allow ...

Scammers often prey on people facing financial strain as they know desperation makes victims more likely to take risky ...

A new academic study comparing traditional web search results with those generated by AI-driven systems has found that generative AI tools frequently rely on less popular ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.

Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up.

A brand can't own an answer anymore, but it can contribute to the one that appears. While it may feel strange to see ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

GOOGL's third-quarter 2025 results are expected to benefit from solid momentum in Search and Cloud businesses.

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...