CHRISTMAS might still be weeks away, but shoppers are already snapping up toy bargains. Morrisons has slashed its prices by ...

The city has long been a hub for the toy industry as companies like to set up shop in the shadow of Mattel, the maker of ...

American Olympian Ilona Maher is taking the leap from the rugby pitch to the toy-store shelves, as the bronze medallist was ...

Ilona Maher, the world’s most-followed rugby player on social media, has been granted her own signature Barbie doll.

Former Tennessee Vols quarterback Nico Iamaleava earned his first big win with the UCLA Bruins this past weekend. Iamaleava ...

Joanna Gaines announced the release of her Barbie doll and a matching townhouse, which she designed, on Sept. 25. Following ...

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I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an early look at the latest and greatest ...

Emily In Paris star Lily Collins has remained attached as the lead role in the upcoming Polly Pocket movie despite director ...

Toys "R" Us, the chain selling toys, games, electronics, and gear, has opened a store at Grapevine Mills, the outlet mall in ...

Mattel announced Wednesday that the toy company will donate 10,000 of its Brave Barbie and new Brave Ken dolls each year to children who have experienced hair loss due to illnesses such as an ...

The partnership will also see Mattel provide funding in support of MoMA's Samuel and Ronnie Heyman Family Art Lab, an ...