I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...

Professional back-scratching therapy gains popularity in Miami, as Scratcher Girls promotes mood-enhancing relaxation ...

CapeTalk's Sara-Jayne Makwala King chats to Micaela Aspeling, owner of Serene Scratches. Autonomous Sensory Meridian Response refers to the pleasurable tingling some people experience when exposed to ...

It's taken me a long time to write this article, and here's why: I fell down the ASMR rabbit hole. ASMR is an acronym for Autonomous Sensory Meridian Response. There's little medical writing on ASMR, ...

"Girl this video made me cry," read one of the comments on Gentle Sunset ASMR's 'Scalp Oil on Box Braids for Sleep' video, with more than 250,000 views. "Out of all the asmrtists (a creator who ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...