The field of consumer psychology is the study of why people buy things. It looks at the thoughts, feelings, and motivations ...
Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily. In debates about education, one topic ...
ABSTRACT: Leadership quality is a key factor of organizational performance and the health of employees. Stress among employees has risen as a critical issue in the Saudi market, where organizations ...
Southwest Airlines is changing its brand identity as it begins charging for checked luggage. Southwest Airlines began charging $35 for the first checked bag and $45 for the second, starting Wednesday.
Brand perception plays a pivotal role in shaping consumer decisions. It isn’t just about logos, taglines, or advertisements; it’s the total sum of how a customer feels about a brand, based on their ...
SOUTHFIELD, Mich. (WXYZ) — Tanjai Green told 7 News Detroit that in her eyes, online scamming is more prevalent than ever. "They’re scamming us, they’re ...
It’s clear why Americans are suddenly obsessed with eggs. The breakfast stable has become an emblem for price rises and a sense of precariousness and economic insecurity in general. What’s less ...
A conversation with HBS professor Julian De Freitas about overcoming five mental obstacles. Despite all the ways that artificial intelligence promises to improve our lives, many consumers feel anxious ...
As Forest Gump's Mom used to say, "Life is like a box of chocolates. You never know what you're going to get". She's right, of course: life can be random and unpredictable. As with boxes of chocolate, ...
Introduction: In the realm of emerging e-commerce platforms, the influence of online shopping events, specifically online carnival promotions (OSC), on consumer behavior is a significant area of ...
In a marketplace echoing with an excess of choice, the whisper of the crowd often becomes the deciding voice. This voice, an invisible conductor of consumer behavior, is what we recognize as social ...
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