The field of consumer psychology is the study of why people buy things. It looks at the thoughts, feelings, and motivations ...

Forget fast and cheap. Today's smartest brands are winning with products that feel slow, rare and wildly human.

Procter & Gamble beat estimates for its quarterly results on Friday, as consumers continued to pay higher prices for its ...

Shopify reports on BFCM trends revealing consumer behavior shifts over five years, highlighting key product categories and evolving shopping priorities.

New research from Cashew reveals how “dupe” buying is reshaping consumer behavior – and why brands in Canada and the U.S. must compete on proof, not prestige. CALGARY, AB, Oct. /CNW/ ...

A quiet revolution is unfolding in car buying and selling, as AutoTrader blends human insight with AI to make every decision ...

Pune: This festive season has brought a mixed bag for the jewellery industry, as soaring gold and silver prices influence consumer behavior. While small and mid-sized jewellery stores in the city have ...

Everyone has a drawer of mismatched singles, lonely socks whose partners vanished in the mysterious Bermuda Triangle of ...

Abstract: The consumer's Theory of plan buying (TPB) help in investigate the effects of consumer's values and past experiences on his buying behavior with regard to green personal care products (PCP), ...

Respondents' interest in smart glasses outpaced VR headsets by roughly 7 percentage points. The fact that 40% of respondents were still interested in purchasing a VR headset may be surprising ...