Looking ahead, KPMG's Chai said the evolution of consumer behavior and demands will be the key driver of the sector's ...

A new study suggests that there are six specific traits that these people tend to have in common: Cool people are largely ...

Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty. This study underscores the significant impact of social media, ...

Social: Social characteristics play an important role in consumer behaviour, including family, communities and social interaction. These factors take time to assess while preparing marketing plans.

Consumer behavior can also be tracked with click thru rates, or how many consumers visited the company website or social media page by clicking on a link in the email marketing message ...

In most cases, consumers are even willing to pay more for sustainable choices. In a 2023 global McKinsey survey, 4 to 7 percent of consumers expressed a willingness to pay over 10 percent more for ...

Every consumer category has unique needs, and sustainable marketing must effectively adapt to each individual consumer’s behaviour based on their motives and preferences. Overall, sustainable ...

Sustainable marketing is feasible and depends on these characteristics. For instance, a consumer who prefers paper packaging, ... The Future of Sustainable Marketing and Consumer Behaviour in Ghana.

Meet the ‘new consumer’: How shopper behaviour is changing in a post-inflation world June 7, 2024 by Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan ...

Understanding these characteristics is essential in the new age of retailing. The new consumer’s focus on value, informed by digital tools and a shift towards experiential spending, defines ...