New platform gives brands and agencies direct access to premium live sports and family-safe audiences. DALLAS, TX / ACCESS ...

Now that the future of CTV has arrived, the next step for many marketers has become integrating CTV more intentionally into cross-channel campaigns.

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...

MediaRadar, the industry-leading Marketing Intelligence platform, today announced a major expansion into Live Streaming Sports—delivering weekly tracking of ad spend and creative across exclusive ...

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG), and Acxiom, the connected data and technology foundation of IPG, today announced the launch of Acxiom Contextual ...

Teads has released research with the MediaMento Institute showing its CTV HomeScreen ads capture attention significantly ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...