Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

The Bombay High Court has ordered Cognizant to cease using its logo in India due to a trademark infringement suit filed by Atyati Technologies. Cognizant has complied by removing the logo from its ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

The White House credited President Trump with Cracker Barrel’s decision to restore its “Old Timer” logo, which it dropped last week as part of a major company rebrand. “Cracker Barrel should go back ...

A Cracker Barrel sign featuring the old logo, in Homestead, Fla. (Joe Raedle/Getty Images) After suffering more than a week of online backlash to its new streamlined logo design — and a sharp drop in ...

Responding to a weeklong barrage of complaints from its loyal customers, Cracker Barrel announced late Tuesday it was scrapping the restaurant’s rebranding campaign and returning to its classic logo. ...

Cracker Barrel will return to its “Old Timer” logo, the American restaurant chain announced Tuesday, reverting to the previous logo after a minimalist redesign received widespread backlash, including ...

Cracker Barrel is reversing course, announcing Tuesday that it would scrap the new logo it introduced after facing backlash over the rebrand. “We thank our guests for sharing your voices and love for ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...