Though Amazon Prime Video’s streaming of the NASCAR Cup Series has averaged 2.27 million viewers through these three races, it is down 21% from last year’s three equivalent races, which ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ad load from when the company introduced ads in January 2024 ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month.

As NASCAR puts the first two races of its five-race Amazon Prime Video experiment in the rearview mirror and moves on to Week 3 at Michigan International Speedway, perspectives run the gamut.