AI Agents Influencing Not Just What Consumers Buy, but How They Think, Feel and Engage: Accenture Survey

AI agents are reshaping commerce and testing brand loyalty. More than a third of behaviorally loyal consumers (those who ...

Scott Farquhar says CGT changes ‘doubled the effective tax rate’

The Atlassian co-founder said it was more important than ever to keep start-ups in the country. But Canva’s Cameron Adams was ...
Campaign Asia

Accenture Song brings back founding member to lead Southeast Asia

Former Dentsu ANZ CEO Patricio De Matteis has announced his return to Accenture Song to lead Southeast Asia (SEA). De Matteis was a founding global member of Accenture Interactive (now Accenture Song) ...
Campaign Brief

Australia Post appoints Accenture Song as media agency

Australia Post has today announced the appointment of Accenture Song as its media agency of record. Following a competitive ...

Accenture Song wins Australia Post media account

Australia Post has named Accenture Song as its media agency of record, following a competitive pitch. The partnership, which ...

Aus Post taps Accenture for AI media transformation

Australia Post has appointed Accenture Song Media to spearhead an AI-driven overhaul of its media buying and strategy as the 216-year-old business steps up its digital transformation.

Ex‑tech specialist reboots career at sushi counter in the Ginza

Four and a half years ago, Hiroki Fukazawa was in the high-pressure world of selling advice and strategy at Accenture Plc, ...

Clyde & Co Joins Wave of Firms Overhauling Business Services Teams

The firm is conducting a consultation for the outsourcing of business service roles to centres across the globe.
B and T

Droga5 Names M+C’s Emma Robbins As Melbourne ECD

Droga5 ANZ has appointed M+C Saatchi’s Emma Robbins as its executive creative director in Melbourne. Robbins had been M+C Saatchi’s national chief creative officer since November last year. In her new ...