That was before Niccol was named chairman and CEO of Starbucks yesterday, with the sudden ouster of Laxman Narasimhan. Now, the man who turned around Chipotle Mexican Grill in his six years as its CEO has a global coffee chain to revitalize.

Starbucks’ brand appeal took a hit after the focus on drive-through operations and mobile ordering overwhelmed baristas, slowed down service, and led to a deteriorating in-store experience. Expensive prices and uncertainty surrounding union negotiations have also plagued Starbucks’ image.

Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

On your next Starbucks Reserve Roastery trip, be sure to try out the unique drinks on this list if you're looking for an experience that you can't get anywhere.