Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches ...

The President of the United States has a great gift idea this holiday season: Watches with his name on them that he is ...

Business leaders continue to view premium media environments as places where consumers are paying attention by choice, not ...

"It's important to bring clarity to some of the players," he said, alluding to what many believed was an uncertain future for ...

Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Benz is reportedly valued at $90 million, ...

The purse promotes the chain's Human Crane, a full-body game experience that turns guests into the claw, grabbing prizes.

TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

Back in January, PepsiCo introduced Pepsi Wild Cherry Cherry & Cream as its newest “permanent” flavor addition, also available in a zero sugar version. Less than a year later, PepsiCo is ...

Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now ...

Pharma company Dare estimates 20 million women in the U.S. "experience challenges related to genital arousal." ...

Checco joined the agency in 2024 as executive director of accounts. Succeeding her in that position is Aaron O'Keefe, who was ...

Mary Kay has tapped Grey New York as its global ad partner. The announcement precedes the launch of a master brand campaign, ...