The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...