Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building ...
Ad verification firm DoubleVerify (DV) is set to provide URL-level reporting to its advertising clients following mounting ...
WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...
I was an unemployed creative director who was recruited into the high stakes world of automotive advertising. I was ...
‘Creator-preneur’ Jayde I. Powell discusses her unique approach to content creation when working with B2B platforms including Hootsuite and Sprout Social. Emphasizing the importance of being true to ...
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that ...
Fellow Duolingo characters Falstaff, a bear, was killed via illegal hunting; Zari, a teenage girl, died from lack of a bidet ...
Patagonia CEO Ryan Gellert has a message for President Donald Trump: Do not sell U.S. public lands. In an op-ed published by ...
According to results from a survey conducted by Abbott, 70% of people with diabetes believe stigma is an issue, while 85% of people said they frequently saw their condition as a “punchline” in movies, ...
The fandom around gaming and lifestyle brand Razer is the stuff that a marketer’s wildest fantasies are made of. Numerous gamers get tattoos of its three-snake logo—designed by Razer founder and CEO ...
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...
The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...
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