ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...

MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.

C2 Comms’ Saurabh Dahiya explains why MENA brands are drowning in data-rich insight and need cultural intelligence, not bigger dashboards.

Team Red Dot’s Jake McCatty outlines how the cumulative effect of everything a brand does fosters consistent customer experience.

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

The report positions anime as a dominant youth language in KSA – one that informs identity and fuels creativity among the ...

The white paper highlights that organisations embedding DE&I outperform peers in creativity, productivity, and long-term ...

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency ...

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

In collaboration with INGO, Ogilvy’s boutique agency, IKEA leans into Halloween humour with a campaign that turns our cushion ...

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.