Just like for the "Barbie" movie ... products to apparel to toys. Stores all over the U.S. have been stocking up the shelves ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

It’s true! WTF?!!” one person on X wrote after checking the URL on the doll boxes she purchasedMattel apparently made a ...

Mattel recalls 'Wicked' movie dolls after packaging error directs to an adult website instead of the official film site.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

Mattel has had to apologize for a major error on the packaging for their line of dolls from the upcoming movie version of ...

including the 17% drop in Barbie, the vehicles category was up 12% and the action figures, building sets, games and other toys category was up 2%. “Mattel’s performance in Q3 was largely in li ...

Known as Azusa Barbie, Sakamoto views Barbie ... an aspect of modern play," said Chris Down, Mattel's chief design officer. When designing toys, Down said he and his team at Mattel ask themselves ...