Consumers are seeking more substantial value from loyalty programs, with 85% saying they want better discounts, according to ...

Martequity: Loyalty programs have dramatically evolved from basic points-for-purchase systems to sophisticated, data-driven ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

Christine Duffy, Carnival Cruise Line president, says lifetime perks no longer sustainable as passenger numbers soar.

Loyalty isn’t about how much credit someone uses. It’s about how often they engage with your brand—and how you respond.

Martequity: The fundamentals of loyalty programs have remained the same since their origins in 1793, when merchants offered ...

The goal? To let members earn and redeem points on "stays with soul," rather than the cookie-cutter properties that make up ...

RaceWay has launched a customer loyalty program, RaceWay Rewards, in partnership with Par Technology Corp., to deliver ...

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Many travelers are frustrated with devalued points and stricter elite status requirements, leading to changes in traveler ...

Valor Oil-operated Hop Shop Convenience Store has revamped its loyalty program by eliminating tiers. Under the new program, ...

Weeks after Carnival upset longtime cruisers with loyalty changes, Seabourn announces its own overhaul with new opt-in rules.