Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

We recently published 10 Stocks Jim Cramer Discussed As He Asserted He Could Beat The Government’s Numbers. Starbucks ...

Starbucks CEO Brian Niccol has launched the Green Apron Service initiative, aiming to serve customers their order in four ...

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...

Starbucks' CEO Scored in His First Year. Now Comes the Hard Part. Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain's brand. Wall Street thinks ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...