Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points. The Alaska Air Group (ALK) carrier issued several press releases Wednesday,

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Air Group will install Starlink Wi-Fi across the Alaska Airlines fleet, joining subsidiary Hawaiian Airlines in its selection and coming as the two brands unveil a combined loyalty program. Both new offerings are aligned with plans to expand long-haul and premium options. Hawaiian, which...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers. It is also launching a combined loyalty program with Hawaiian Airlines, called Atmos, and raising requirements for elite status. Alaska acquired Hawaiian last year and plans to keep the two brands operating separately.