Gen Z, the age group between 15 and 24 years old, is an influential and important audience for the entertainment industry to reach. According to Parrot Analytics’ Audience Solutions, Gen Z makes up 27 ...

When young people turn out at the movie theater in droves, they make headlines for flinging popcorn and screaming. Accused of being antisocial homebodies, some theaters have tried to lure them off ...

The film industry has been shakily regaining its footing after a tumultuous decade of streamers, strikes and pandemic-induced shutdowns, causing years-long identity crises for studios trying to ...

A new UCLA study shows Gen Z is reshaping how we watch and what we want from stories. So we talked to them about how they ...