Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by ...

Inbound and outbound marketing are two foundational strategies within the marketing universe, each with a distinct approach ...

Influencer marketing platform Fabulate has upgraded and expanded its suite of in-house developed tools, including a Tiktok ...

As AI reshapes how businesses generate demand, marketing leaders are poised to own commercial outcomes. Here's why alignment ...

It’s a matter of public record that if HHS Secretary Robert F. Kennedy Jr had his way, he’d ban direct-to-consumer pharma ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Netflix and NBCU alum Shannon Buck has joined Paramount as exec VP of PR and communications for its direct-to-consumer ...

Starting from the most recent, PE Hub rounded up eight deals across the globe for digital marketing agencies or firms going ...

Marc Andreessen advocates for corporate leaders to emulate Elon Musk's radical leadership, particularly his direct engagement ...

Founder and CEO of an innovative Gamified Data Intelligence Platform (GDIP), wnnr.in, highlights the need for a comprehensive ...

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the ...

Direct-to-consumer devices promising pain relief are flooding the market. Is there enough evidence to recommend these devices to patients with chronic pain?