Postal deliveries in Canada have ground to halt as thousands of postal workers across the country walked off the job. The nationwide strike comes after the Canadian government authorised widespread ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable business value you create by acquiring, retaining, or expanding customers. It ...

Netflix and NBCU alum Shannon Buck has joined Paramount as exec VP of PR and communications for its direct-to-consumer streaming unit.

Marc Andreessen advocates for corporate leaders to emulate Elon Musk's radical leadership, particularly his direct engagement with engineers and bypas ...

QR codes can help give brands a direct, transparent line to many of the insights that used to come from cookies without the same privacy concerns.

Reach on TikTok is closely linked to hashtags and viral content. The report shows that #fyp (For You Page) is the platform’s most popular hashtag, accumulating more than 79 billion views, followed by ...

MBW has discovered that Universal Music Group has quietly launched an app that taps into this lucrative corner of the social media space, building its own network of social media influencers in the ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

The nation’s most iconic pizzeria brand, PizzaExpress, has appointed leading integrated marketing agency, Jaywing, as its CRM and performance media partner after a competitive pitch process. The ...

The cloud killed traditional tech partnerships. A new model is arising from the ashes, based on collaborative specialization vs. generalization.

To be certain, it is not a full exit from the 240-million Pakistani consumer market but a strategic shift in how P&G operates in Pakistan. The company is scaling back its direct involvement (like ...

The move is in line with recently announced plans to tap non-traditional markets as Jamaica sets its sights on welcoming eight million visitors by 2030 to generate earnings of US$10 billion. The ...