From the dawn of advertising to today’s digital age, analytics has become the backbone of marketing success. Initially, marketers focused on the impact of print advertisements, but the evolution of ...

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

AI can supercharge content generation, but it has not solved the biggest roadblock to personalization: disconnected content ...

Built for SEO teams, digital PR managers, and agencies, LinkBuilder.com helps brands compare publisher rates, order guest ...

It’s been more than a decade since QR codes were first dismissed as clunky. But GetQR.com suggests they weren’t the problem – ...

Blacksmith, a Y Combinator alum, raised $10M Series A led by Google Ventures to cut costs and speed up software builds.

"We've moved from the hypothetical into reality on the use of AI by extremist groups," a leading expert told Newsweek.

It might seem farfetched to characterize a metric as sexy, but by the time you are done reading this article you'll be more than attracted to the metric and will mentally associate all sorts of ...

A Nigerian-born financial risk professional, Oyindamola Ogunruku, is attracting continental attention with the development of ...

Codex, an upgraded version of GPT-5 designed for software engineering tasks, alongside major updates to its Codex platform.

To close the digital performance gap, companies must move beyond silos and define real ownership of visibility, experience, and conversion.