Sandie Hawkins led e-commerce at TikTok before joining Teikametrics. She said social commerce and AI have changed online ...

Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.

Boots’ are all over TikTok, but the trend is more than it seems—here’s the real meaning of the phrase, and why fashion has ...

Fashion and technology are both ever-changing, and when they come together the appropriate term is “disruptive.” But ...

A TikTok trend encouraging people to challenge themselves to spend less has garnered plenty of attention on the popular social media app—but what is it?

I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its ...