After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

Philadelphia Eagles receiver A.J. Brown got in a little reading during the Birds' 22-10 victory over the Green Bay Packers on Sunday during a wild-card-round matchup.

Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.

A little-known book that A.J. Brown was seen reading on the Eagles sideline Sunday was listed No. 1 on Amazon's bestsellers list as of Monday morning.

This isn't changing the type of player Brown is. There will still be reading on the sidelines, as Brown has used the book to channel the mental aspects of the game. "None of that

When Philadelphia Eagles star wide receiver A.J. Brown took a moment to read Inner Excellence by Jim Murphy during a playoff game, it wasn't just a quirky sideline distraction. His choice of reading material sparked a viral sensation and catapulted the self-help book to the top of Amazon's best-seller list.

Maybe the NFL sidelines can be the next hotspot for good reads starting with Philadelphia Eagles receiver AJ Brown. He was seen reading Jim Murphy’s self-help book Inner Excellence during last Sunday’s game — fellow Eagles call it Brown’s “recipe” — and now the book is at the top of Amazon’s best-seller list.