Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google’s Chrome browser has a lot of tricks up its sleeve, many of them little known and underutilized. Take advantage of ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

The Google TV Streamer is the latest streaming device from Google. While it is new, we've dug up some helpful tips and tricks forgetting the most out of it.

The CMA has already used the new rules, designed to protect consumers and businesses from unfair practices by Big Tech ...

Markets are panicking as AI stocks sell off due to DeepSeek's cost-effective advancements, but this is bullish for long-term ...

By embedding AI-generated summaries directly into search results, search engines offer concise, context-rich answers without the need to click through to external sites. This development introduces a ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google exiting the open internet could be the remedy for the antitrust ruling and make business sense, The Trade Desk CEO Jeff Green told Axios' Sara Fischer during an event on Monday. Why it matters: ...