Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right ...

In this Q&A blog post, insights from a CEO and a Digital Marketing Manager reveal how they turned feedback ... A long-time client gave us detailed feedback after a recent campaign we ran for their ...

data to redefine your personas,” said Ryan Jones, marketing manager at SEOTesting. “Adjust your messaging, tweak your SEO ...

In their 2024 Consumer Trends Index, Marigold reported that email has one of the highest success rates against other forms of ...

Finding the right marketing channels to promote your business is tricky. There are dozens of marketing channels, but your ...

Marketers, take note. Traditionally female-dominated or male-dominated buying categories, like skincare or automobiles, are ...

Where algorithms and machine learning models are leveraged to heighten customer engagement. But do these result in enhanced ...

You mighn’t be pulling out the Christmas decorations just yet but Aussie shoppers are already getting into the festive spirit. Shopify’s latest report* found nearly half of Australians (53%) plan to ...

This simple but key question for marketing and business development ... or the type of regulated business or individual, for example. Building client personas. While lawyers, practices or firms ...

Email marketing is a powerful way to connect with your audience and drive conversions. But to do it effectively, you need to understand who you are talking to and what they want.