In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have. The post Turn your ...

Chris Potts writes "In today's "do more with less" environment, holistic measurement is essential. Measurement doesn't just ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The digital age has given government agencies a new set of tools to improve the ...

The real AI transformation is strategic: using genAI not just to do things faster, but to decide what to do in the first place.

Adaptive Decision Support Systems (ADSS) are computational systems designed to assist entities in making informed decisions by dynamically adapting to changing circumstances, user preferences, and ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.