We've all dreamed of having the silky-smooth strands we see on hair care commercials (we're looking at you, Pantene!). It's almost as if the women's hair is coated in a magic potion to make it so soft ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Salon keratin treatments are unrivaled in their ability to smooth and straighten hair, but they can cost ...

Keratin treatments have been around for years now, but when they first entered salons, they were an absolute game-changer for people with coarse, curly or frizzy strands. Featuring keratin, which is a ...

If you have the frizz, coarseness or flyaways that come with damaged or aging hair, you’ve probably spent a good bit of time researching tips and tricks for thickening your mane. Perhaps you’ve tried ...

With input from two professional stylists. There are tons of hair treatments out there, each buzzier than the last. For ...

There are tons of hair treatments out there, each buzzier than the last. For instance, you may have heard of a Brazilian blowout—which gives you bouncy, luscious locks. Or you may be curious about a ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an ideal world, we'd all naturally have super soft, frizz-free, ...

To put it lightly, my relationship with my hair has always been… complicated. Aaaaaand I hated it. People who wear their natural hair out daily, embrace the lifestyle, I love and adore you. I so badly ...

Keratin treatments come with a lot of rules. During the three-day developing process after your treatment, you can't pull your hair back into an updo (or any style that might cause dents), you can't ...

The quick-drying and low-maintenance formula was well-received among reviewers who corroborated the brand’s claims that the ...