Learn more about the improvements to Seller Assistant, an AI tool from Amazon that can make selling online even easier.

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out final creative assets like video.

The company is updating Seller Assistant, its AI tool for third-party sellers, to help handle tasks on the seller's behalf.

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The e-tail giant announced the upgraded capabilities at Amazon Accelerate, its annual seller conference, in Seattle.

Geared toward small businesses, the agent can handle everything from suggesting product taglines to generating custom music and voiceovers.

Powered by Amazon Bedrock, Seller Assistant evolves into an always-on, agentic AI-powered partner that helps sellers launch, ...

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