Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

The NFL is embracing some new technology with virtual first down measurements, but what is Hawk-Eye and how does it work?

In a step toward making ultra-bright X-ray sources more widely available, an international collaboration led by the ...

The molecular hydrogen ion H₂⁺ is the simplest molecule. This simplicity makes it a perfect study object for physicists, as ...

Good morning, and welcome to L.A. on the Record — our City Hall newsletter. It’s Rebecca Ellis, with an assist from Julia Wick, giving you the latest on city and county government. L.A. County ...

Fixing climate change is no small task — just ask carbon removal developers like Mitti Labs. The New York-based startup has developed technology to measure how much methane is released by rice paddies ...

The NFL is always looking for ways to improve its product, and that especially relates to the officiating. Every year, the referees are under the spotlight for their decisions, often having decisive ...

Only 1 in 7 online stock photo images of blood pressure monitoring correctly show how blood pressure should be measured, contributing to potentially inaccurate readings at home and in physicians’ ...

Data analytics company Circana has completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the company announced. Financial terms were not disclosed. The unit will be integrated ...

Apple Valley residents will vote in November 2026 on whether to remove the sunset clause on Measure I, a half-cent sales tax. Measure I funds are used for transportation improvements, including road ...

Nicole Spartano does not have diabetes. But the Boston University epidemiologist has occasionally worn a continuous glucose monitor, or CGM, a device once reserved for those with the condition. Her ...