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In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

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Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place. "We thank your guests for sharing your voices and love for Cracker ...

After 48 years, Cracker Barrel shared their new look, which is a text-only "Cracker Barrel" sign, ditching the man in overalls leaning on the barrel, who was known as "Old Timer" or Uncle Herschel.