Just like fashion trends evolve and makeup looks change, fragrance has its own era-defining signatures—and clinging to the ...

Some “12 years in the making” according to Zoe Foster-Blake, Go-To is finally exploring the world of fragrance. They are ...

This year’s list blends timeless classics with exciting new launches that are already turning into customer favourites. While ...

Hello lovelies, today I will be discussing Natalie Woods favorite perfumes, including the perfume called Natalie that was created by her daughter Natasha. I sent Natasha a message on Instagram because ...

“Some of the most iconic white florals in perfumery include jasmine (lush, rich, velvety), tuberose (opulent, creamy, heady), ...

Another alternative retailer offering major savings on fragrances is Superdrug, with the beauty chain offering its own flash ...

When it comes to a royal wedding, every detail is meticulously planned, from the gown to the flowers. But what about the one detail you can't see? The scent. A fragrance can evoke powerful memories, ...

Les Croisières, six radiant Les Brumes fragrances that serve as the perfect olfactory wardrobe to accompany your every mood.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Perfumes are traditionally classified into four main scent families—fresh, floral, woody, and amber—each evoking distinct moods and emotions, as outlined by the fragrance wheel created in 1983.

Natalie Wood's granddaughter, Clover, stars in a new fragrance campaign for L’Amour Mēre. Get an exclusive look at the photos here.